当今时代是信息化时代,而电视的数字化也是这个时代发展的必然趋势。数字媒体可以代表各种媒体,而各种媒体可以利用数字化向人们呈现千差万别的现实世界。在这些现象的变化过程中,电视文化也在发生自身独特的变迁和重构。本文从电视的角色变迁和多元融合两个方面阐释了数字化语境下电视文化的发展与重构。 Today’s era is the era of information, and digital television is the inevitable trend of development of this era. Digital media can represent a variety of media, and various media can use digitization to present people with vastly different real world. In the process of the changes of these phenomena, TV culture is also undergoing its own unique changes and reconstruction. This article explains the development and reconstruction of television culture in the context of digitization from two aspects: the role of television and the multiple integration.