“专卖”这种特殊的市场销售方式近几年得到了长足的发展，对企业产品的销售和制定正确营销策略有非常积极的作用，加速了企业管理者的营销观念转变，促进了企业的科学化管理。市场经济的建立，要求企业具备先进的营销观念。现阶段企业的市场营销面临多种困难，最为突出的是产 “Monopoly” This special way of marketing has made considerable development in recent years, the company’s product sales and marketing the right to develop a very positive role in accelerating the change of marketing ideas for business managers and promote business science Management. The establishment of a market economy requires that enterprises have advanced marketing concepts. At this stage the marketing of enterprises is facing a variety of difficulties, the most prominent is the production