当今广播正面临着各种传媒的激烈挑战。君不见,各类报纸纷纷扩版,充实内容,争取读者。电视也是一台多能,系列丛生,间有经济、教育、有线诸种专业台的出现,并以延长时段,多频道播出来吸引观众。当然,广播自然不甘落后,也花样翻新,开辟频道,增加内容,贴近群众,投入竞争。可以说,这三种媒体都在充分利用所长,发挥优势。 竞争局面的出现,有利于新闻事业的发展,受惠者是广大群众,使人们有了比较宽广的选择余地。比如,订报纸,首先看质量,哪家有特色,有看头,内容好,品位高,就舍得为哪家掏腰包:打开广播、电视,哪家办得好,办得活,办得精、吸引人,哪家就能赢得听众和观众。当然,报纸、广播、电视三足鼎立,各领 Today’s broadcasts are facing fierce media challenges. Do not you see, all kinds of newspapers have expanded edition, enrich the content, for readers. Television is also a multi-functional, series of clusters, between the economy, education, cable professional stations appear, and to extend the time period, multi-channel broadcast to attract viewers. Of course, broadcasting is not far behind, but also tricks up, open up channels, increase content, close to the masses, into competition. It can be said that all three media are making full use of their strengths and giving full play to their advantages. The emergence of a competitive situation is conducive to the development of journalism and the beneficiaries are the general public, so that people have more choices. For example, set the newspaper, first of all to see the quality, which has its own characteristics, worth seeing, good content, high quality, willing to pay for what pocket: open the radio and television, which run well, do live, Attractive, which will win the audience and audience. Of course, newspapers, radio and television are all three pillars and leaders