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几乎所有成功的创意都能挖掘消费者最真实的想法与需求,“消费者洞察”已然成为了创意中最重要的一环。每个创意人都在寻找创意的途径。在成堆的学术理论和不断的实践磨练后,我们发现几乎所有成功的创意都能挖掘消费者最真实的想法与需求,“消费者洞察”已然成为了创意中最重要的一环。今天就让我们来看看上海广告的创意团队如何从消费者洞察中找到创意的钥匙近日在不少媒体上都播放着太平洋保险最新推
Almost all successful ideas can uncover the most realistic ideas and needs of consumers. “Consumer Insight” has become the most important part of creativity. Every creative guy is looking for creative ways. After a series of academic theories and constant practice, we found that almost all successful ideas can tap the most realistic ideas and needs of consumers. “Consumer Insight” has become the most important part of creativity . Today let’s take a look at how the creative team in Shanghai Advertising can find the key to creativity from consumer insights Recently, in many media, Pacific Insurance has been playing the latest push