在市场经济条件下,企业的竞争,实质上就是产品的竞争,也可以说是精品的竞争、名牌的竞争,谁创造了精品,具有了名牌,谁就掌握了市场的主动权,从而在激烈的竞争中立于不败之地。这是市场经济的一条重要法则,已被越来越多的实践所证明。因此,研究和探索实施名牌战略是建筑企业面临的重要课题。笔者就此谈几点粗浅看法。 In a market economy, the competition between enterprises is essentially the product of competition, it can be said that competition for fine goods, brand competition, who created a boutique, with a brand name, who seized the initiative in the market, which in the fierce The competition is invincible. This is an important law of the market economy, which has been proved by more and more practices. Therefore, researching and exploring the implementation of brand strategy is an important issue for construction enterprises. The author on this point a few superficial view.