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进入21世纪以来,信息技术开始普遍传播,数字化媒体取代了传统的单渠道信息传播方式,融媒体技术也成为了新的媒介形式。与传统的媒体不同,新时期的资讯强调沟通性、及时性、准确性,需要有鲜明的观点作基础,这也对编辑人员提出了更高的要求。他们不仅要掌握最新的技术手段,还要学会与受众进行沟通,正确的表达自己的看法,将语言、声音、图片、视频等集中整合在一起,满足人们对信息的要求。本文就从新媒体背景出发,对融媒体做一个简单的阐述,并分析编辑人员在融媒体时代应该具备的能力和肩负的职责,从而更好的传递信息。
Since the beginning of the 21st century, information technology has begun to spread widely. Digital media has replaced the traditional single-channel mode of information dissemination, and financial media technology has also become a new form of media. Different from the traditional media, the information in the new period emphasizes communication, timeliness and accuracy, and needs a clear perspective as the basis. This also poses higher demands on editors. They not only have to master the latest technological means, but also learn to communicate with the audience, correctly express their views, the language, sound, pictures, video, etc. together to meet people’s information requirements. Based on the background of new media, this article gives a brief exposition of the financial media and analyzes the editors’ abilities and responsibilities they should have in the era of financial media so as to better convey the information.