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小型企业由于受到资金、技术、人力等方面的限制,其综合实力远较大企业小,抵抗风险的能力也弱。因此,慎重地选择产品投资方向,是关系到小企业生存命运的重大决策。任何一家小企业,在选择产品或劳务投资方向时,都要遵守一定的原则。 第一条原则——尽可能选择对顾客 必不可少的产品或劳务 小企业所选择的产品,应当是顾客们所不可缺少的。大多数成功的小企业,都不会去生产一种对人们可有可无的产品。有许多破产的小企业,其失败的原因之一,就是选
Small-scale enterprises are limited by capital, technology and manpower, and their comprehensive strength is far smaller than that of small companies, and their ability to resist risks is also weak. Therefore, careful selection of product investment direction is a major decision that affects the fate of small businesses. Any small business must abide by certain principles when choosing the direction of investment in products or services. The first principle is to select products or services that are essential to customers as much as possible. Products selected by small businesses should be indispensable to customers. Most successful small businesses will not produce products that are dispensable to people. There are many bankruptcy small businesses. One of the reasons for their failure is to choose