论文部分内容阅读
3月7日~16日,东风汽车股份公司在全国百城同步开展“国四好轻卡,2015东风汽车群‘新’大拜年百城齐发”活动。秉承环保低耗理念和要求,东风股份打造的全系中高端国四轻卡产品,将以优质的、差异化的产品和服务开拓市场、引领市场。2015年是国四标准全面推行的元年,也是货运物流市场重新洗牌的机遇之年。东风汽车股份锐意创新,重新确定中高端轻卡市场的战略定位,推出全新东风轻卡系列产品——N系列(东风凯普特)和D系列(东风多利卡)。N系列品牌内涵:N蕴
From March 7 to March 16, Dongfeng Motor Co., Ltd. carried out the activities of “National Good Light Truck, 2015 Dongfeng Motor Group’s New ’Big One Year of Thanksgiving” in one hundred cities throughout the country. Adhering to the concept of low consumption and environmental protection requirements and requirements, Dongfeng shares to create the whole system in the high-end four light truck products, will be high-quality, differentiated products and services to open up the market and lead the market. The year of 2015 is the first year of full implementation of the four standards and the year of opportunity for reshuffle of freight logistics market. Dongfeng Motor Co., Ltd. is determined to innovate and redefined its strategic positioning in the mid- to high-end light truck market by launching the new Dongfeng Light Truck series - N series (Dongfeng Captorate) and D series (Dongfeng Duolica). N series brand connotation: N Yun