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乔布斯曾经说过:顾客并不知道他们自己想要什么。这句话受福特创始人亨利·福特的影响。福特说,如果你问顾客想要什么样的交通方式,顾客绝不可能说出汽车,因为那个时候只有马车。所以,企业要创新,就不要听顾客的。在重大创新的时候,这句话是对的。但是很遗憾,在剩下99%的时间里,这句话是错的。为什么?当你创新出一个破天荒的新品后,全球数以千万家的企业立刻模仿你,请问这个时候顾客会做什么?2007年,苹果公司推出i Phone手机,畅销至今。但是2010
Jobs once said: customers do not know what they want. This sentence by Ford founder Henry Ford influence. Ford said that if you ask customers what kind of transportation they want, customers can never say a car because there was only a carriage at that time. Therefore, companies should innovate, do not listen to customers. At the time of major innovation, this statement is correct. But unfortunately, in the remaining 99% of the time, this sentence is wrong. Why? When you innovate a world-class new product, tens of millions of businesses around the world immediately imitate you, will customers do this time? In 2007, Apple introduced i Phone mobile phone, selling so far. But 2010