企业文化建设和创新是企业发展进步的灵魂。对内,它是企业凝聚力的结晶;对外,它是品牌、信誉、社会认同度和企业形象的总和。先进的企业文化是先进的生产力在观念形态上的反映,因而它必须要随着企业的发展而不断创新,与时俱进。牢固树立、积极落实、人力资源这一企业第一资源的人本理念即是企业文化建设、文化发展和文化繁荣的长久动力,也是当前的现实之需。企业文化的建设和创新应该坚持以人为本的精神理念心理学家马斯若 Corporate culture building and innovation is the soul of enterprise development and progress. Internally, it is the crystallization of corporate cohesion; external, it is the brand, reputation, social identity and corporate image of the sum. Advanced enterprise culture reflects the concept of advanced productive forces. Therefore, it must constantly innovate and advance with the times as the enterprise develops. Firmly establish and actively implement the human resource The first human resources concept of this enterprise culture, cultural development and cultural prosperity of the long-term power, but also the current reality needs. Construction and innovation of corporate culture should adhere to the spirit of people-oriented psychologist psychologist If