２００２年是我国加入WTO后进入实质性运行的第一年，钢铁企业面临的是挑战与机遇。挑战是现实存在的，而机遇却是潜在的。面对现实的挑战，众多的钢厂率先改变营销战略和战术，注重新的经营理念，增强与经营商的合作和“双赢”意识，更新销售模式，拓展国内国际两个市场。攀钢 The year 2002 was the first year after China’s accession to the WTO entered its substantive operation. The steel companies faced challenges and opportunities. The challenges are real and the opportunities are potential. Faced with the challenges of reality, many steel mills took the lead in changing their marketing strategies and tactics, focusing on new business concepts, enhancing cooperation with operators and “win-win” awareness, updating sales models, and expanding domestic and international markets. Pangang