高校校园媒体在大学生获取信息、思想引领、价值观塑造方面发挥着重要作用,伴随“互联网+”时代的到来,校园媒体的发展与创新受到高校宣传机构以及媒体从业人员的广泛关注。本文全方位多角度地介绍了高校校园媒体的发展现状、校园媒体人员组织不善、经费受限等情况,分析困境的成因以及在新形势下校园媒体的发展趋势与良性发展提出的新要求。 The campus media plays an important role in obtaining information, guiding ideology and shaping values. With the advent of the “Internet +” era, the development and innovation of campus media have drawn wide attention from the publicity agencies and media practitioners in colleges and universities. This article introduces the status quo of college campus media from all angles and angles, the poor organization of campus media personnel, limited funds and so on. It also analyzes the causes of the dilemma and the new requirements of the development of campus media and the healthy development of campus media in the new situation.