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当所有品牌都把诉求概念粘着在“跨界车”或“多功能车”时,高调地推出创新性的市场概念和全新的产品类别,实现了和竞争品牌的高度差异化。
When all the brands stuck the concept of appeal to “Crossover” or “Multi-Purpose Vehicle,” they launched a highly innovative market concept and brand new product category to achieve a high level of differentiation with competing brands.