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The brand name which represents the image of a company needs to be effective in the market if the merchandisers attempt to harvest competitive advantages. With the development of modern cognitive psychology, the theory of schema has been widely applied to linguistics. The author attempts to study brand name translation from the perspective of cultural schema and expects to arouse certain enlightenment on the brand name translation.
The brand name which represents the image of a company needs to be effective in the market if the merchandisers attempt to harvest competitive advantages. With the development of modern cognitive psychology, the theory of schema has been greatly applied to linguistics. The author attempts to study brand name translation from the perspective of cultural schema and expects to arouse certain enlightenment on the brand name translation.