Most of my work for multinationals(MNCs) in China has been affected by the controversies of.the past several months and the resulting surge in local patriotism.We are likely facing a new media environment,in which Weste public opinion may clash with a China coming to terms with its new role as a global player.MNCs in China risk being squeezed by public opinion on two fronts:from activist groups in the West,and irate customers in China.