在日常生活中,我们常常会碰到类似这样的选择题:1.单位发了一张某明星的告别演唱会门票,但就在准备动身去现场的时候,得知他不会上场了,而且,一场暴风雪使道路变得很危险。在这样的情况下,你还会去看表演吗?2.如果这张票是自己排队并且花了不少钱,而且没有办法卖掉它,你还会去看表演吗?这是一个行为经济学上著名的心理测试题。有趣的是,大多数人在问题2的情况下会选择去,而在问题1的情况下则因为门票是白送的选择不去。这就是沉没成本心理谬误对人们行为影响 In everyday life, we often encounter such a multiple choice questions: 1. The unit sent a star farewell concert tickets, but when ready to leave the scene, that he would not play, and A snowstorm made the road dangerous. In this case, you will go to see the performance? 2. If this ticket is to queue up themselves and spent a lot of money, and there is no way to sell it, you will see the performance? This is a behavioral economy Learn the famous psychological test questions. Interestingly, most people choose to go with question 2, while in question 1 they choose not to go because they are not giving in. This is the impact of sunk cost psychology fallacies on people’s behavior