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第29页右栏第二段:“一条广告语的好坏,不仅在于文字之精致,构思之巧妙,还要考虑一下受众的文化背景、历史传统。”上句“一条广
The second paragraph of the right column on page 29: "A slogan is good or bad, not only because of the exquisiteness of the characters but also of the cleverness of conceiving them, as well as the cultural background and historical tradition of the audience.