即便是现在,在出版行业内的许多人看来,图书推广似乎就是利用大众媒体进行图书信息报道,或者更深入一点的就是发几篇书评作为变相的广告来宣传图书。然而,真正的以市场为导向的图书推广并非只限于此。从欧美等成熟的图书市场的经验来看,仰仗报纸等大众媒体进行宣传只是图书推广中的一部分,图书推广应该是一种包含多种传播手段在 Even now, in the eyes of many in the publishing industry, book promotion appears to be using the mass media for book information coverage, or, more in-depth, by publishing a few book reviews as disguised advertisements. However, real market-oriented book promotion is not limited to this. From the experience of mature book markets in Europe and the United States, it is only a part of book promotion to rely on the mass media such as newspapers to promote them. Book promotion should be a method that includes multiple means of communication