20世纪末,随着经济的快速发展,“创意产业”概念的提出,作为文化创意产业最为典型的产业形态的数字创意产业得到了国家的重视,同时也引起一些具有战略发展眼光的高校瞩目。北京一些高校在上世纪末和本世纪初纷纷设立数字媒体艺术专业或相关研究方向,教学内容涉及数字动画、游戏设计、数码影像、 At the end of the 20th century, with the rapid economic development and the concept of “creative industry”, the digital creative industry, as the most typical form of cultural and creative industries, has gained the attention of the country and has also attracted the attention of some universities with strategic development perspectives . Some colleges and universities in Beijing have set up digital media art major or relevant research direction at the end of last century and the beginning of this century. The teaching contents include digital animation, game design, digital video,