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8月16日至8月28日在南京举行的第二届青年夏季奥林匹克运动会,由新华报业传媒集团策划发起了“七大媒体联盟看青奥”大型新闻行动,217家各种形态的媒体深度参与此次战役性报道,在青奥会的传播和宣传方面打了一个漂亮仗,成功实现了“跨区域共享、跨媒体联动、跨国界传播”。媒体融合是一个战略性、系统性的工程,非一项大型媒体行动所能涵盖,但这一新闻创新实践案例,却充分彰显了融合路径的实验意义,为业界今后的探索提供了一些开创性的思路。这一点,我们可以从内容、渠道、平台、经营和管理五方面观得失、辨方向。
From August 16 to August 28, the second Summer Youth Olympic Games in Nanjing was organized by Xinhua Press Media Group. There were 217 large-scale news operations and 217 major forms of media action. Of the media depth involved in the campaign reports, the Youth Olympic Games in the dissemination and promotion made a beautiful battle, successfully achieved “cross-regional sharing, cross-media linkage, cross-border communication.” Media convergence is a strategic and systematic project that can not be covered by a large-scale media operation. However, this news innovation practice case fully demonstrates the experimental significance of the integration path and provides some pioneering work for the future exploration of the industry Train of thought. This point, we can view the content, channels, platforms, management and management of five aspects of loss, discrimination direction.