脚斗士没有花一分钱在电视上或户外等媒体上作广告,然而其品牌先天携带的与民众的契合度引发了消费者内心的认知和共鸣。从中可以看出,植根于本民族传统中的东西最容易获得本民族的认可。这是一种血缘关系,而非多少广告量可以达到的。 Foot fighter did not spend a penny on the television or outdoor media advertising, however, the innate identity of the brand carried by the public triggered a consumer's inner cognition and resonance. It can be seen from this that what is rooted in the national tradition is most easily recognized by its own people. This is a blood relationship, not how much advertising can be achieved.