目前,旅游城市的更名之风日盛,为了赢得更多的旅游者,一些旅游城市在更名后名声大振,旅游形势发生了很大变化,没赢得了相当的经济效益。但有的旅游城市不顾本身的地域条件,盲目提出了更名动议,甚至在更名后适得其反,破坏了当地的人文环境,引发了较大地争议。为此,加强市场调查,从实际出发开展命名、更名工作显得十分重要。 At present, the renaming of tourist cities flourishes. In order to win more tourists, some tourist cities have gained a lot of fame after their renaming. The tourism situation has undergone great changes and no considerable economic benefits have been gained. However, some tourist cities disregarded their own geographical conditions and blindly proposed a change of name, even after the change of name was counterproductive, undermining the local cultural environment and sparking a big controversy. To this end, to strengthen market research, starting from the actual name, renamed the work is very important.