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七年前,“中国蓝”概念横空出世,形成了引人关注的“浙江卫视现象”。七年间,浙江卫视经营额增长十几倍,收视排名由第九跃升为前两位。在竞争激烈的中国卫视版图上,这艘巨轮带着最早上星者的荣耀,乘风破浪,奋楫争先。年初受命接棒浙江卫视总监的王俊,内敛低调,说话轻柔温和,透出70后人少有的沉稳。他一线记者出身,屡获新闻、经营和管理等行业大奖,但更被业界关注的,是在营销岗位的骄人业绩。
Seven years ago, the concept of “China Blue” turned out to be the “Zhejiang TV phenomenon.” Seven years, Zhejiang TV increased ten times the amount of business, ratings ranked ninth from the top two. In the highly competitive China Satellite TV layout, this ship with the glory of the first star, rides and strives for the first place. At the beginning of the year, Wang Jun, who was appointed director of Zhejiang TV Station, was restrained in a low-key manner. His words were mild and gentle, revealing a rare calm of 70 descendants. His first-line journalist background, award-winning news, management and other industry awards, but more concerned about the industry, is the impressive performance in marketing posts.