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随着科学技术的迅速发展,电子产品在人们生活中的作用越来越不可取代,电视节目栏目化也成为一种新兴的潮流,以不可阻挡的趋势飞速发展着,电视节目栏目化特征日益显露出来,它的重要性也不言而喻,面对如此严峻的发展趋势,如何运用电视栏目的包装策略,并让他起到事半功倍的作用,是非常重要的,同时,作为电视台,包装策略相当于是门面,只有做好了包装,才能更吸引观众的眼球,提高收视率。下面以湖南卫视的王牌节目《快乐大本营》为例,分析电视栏目里有关包装策略的问题。
With the rapid development of science and technology, the role of electronic products in people’s lives is becoming more and more irreplaceable. Television programs have also become an emerging trend with the trend of irresistible development. The features of television programs become more and more exposed It is also of great importance. In the face of such a severe development trend, it is very important for us to make use of the packaging strategy of the television section and give him a multiplier effect. At the same time, as a television station, the packaging strategy is equal So the facade, only good packaging, in order to attract more attention of the audience, improve the ratings. The following to Hunan Satellite TV trump card program “Happy Camp”, for example, analysis of the television section on the packaging strategy.