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题主:罗文杲总经理一家公司在开拓广东市场时面临抉择:A经销商老板是做快消品起家的,在保健品、食品领域浸淫多年,对区域市场运作和终端管理非常熟悉,后来自己做经销商,采用的也是终端精耕模式,六七百人的团队战斗力很强。跟厂家的合作模式采用区域大包,厂家把市场交给他,其他都不让厂家参与介入,所代理商品在广东都能取得很好的业绩。B经销商采用的是分销的模式,拿到商品分销给下游终端,公司人数少,只有几十人,无法做精做
The main theme: Luo Wenli, general manager of a company in the development of the Guangdong market, faced with a choice: A dealer is to start a fast consumer goods, health products, food in the field for many years, very familiar with the operation of the regional market and terminal management, and later Be a dealer, the terminal is also used intensive mode, six or seven hundred strong team combat effectiveness. Regional cooperation with manufacturers using large packages, the manufacturers to the market to him, the other manufacturers are not involved in the involvement of the agents in Guangdong can achieve good results. B dealer is the distribution model, get the distribution of goods to the downstream terminal, the company a small number of only dozens of people, can not be done to do