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年轻是一种信仰。无论是在广告人的世界,还是在企业品牌的世界里,年轻都是永恒的主题,是所有人无比期待又不得不谨慎对待的问题的轴心。广告人在成长,企业品牌在成长,但是″年轻″一直都在。或者,毋宁说,″年轻″从来没有改变过。尽管事实上,″年轻″的″内核″一直在随着时代的发展不断变化。年轻代言人:永远的1 8岁。不变的品牌人群定位和一直在变的消费者,使得品牌传播的先导性和滞后性同时存在。在品牌发展的过程中,是品牌的形象跟着既定
Young is a kind of faith. Whether in the world of advertisers or in the world of corporate branding, youth is the eternal theme and the axis of the problem all are waiting for and treated with caution. Advertising is growing, the corporate brand is growing, but “young” is always there. Or, rather, “young” has never changed. Despite the fact that the “young” “kernel” has been changing over time. Young Spokesperson: Forever 18 years old. Constant brand positioning and constant change of consumers, making the brand communication of the leading and lagging at the same time. In the process of brand development, the image of the brand is followed