2009年已至年中,年初的种种经济猜想基本已水落石出。其中,最重要的变化是,在各国经济政策的刺激下,国际金融形势渐趋稳定,中国经济在底部调整,酝酿走出低谷。而在微观层面,中国主要行业在上半年均不同程度地受到冲击,企业缩减广告投放比较明显。行业投放上也出现明显分化,其中,酒精类 In 2009, all kinds of economic conjectures that have reached mid-year and early-new year have basically come to the fore. Among them, the most important change is that stimulated by the economic policies of various countries, the international financial situation has become more stable and the economy of China has been adjusted at the bottom to brew out of the doldrums. At the micro level, the major industries in China were hit to varying degrees in the first half of the year, with the reduction of advertisements by enterprises relatively obvious. The industry has also shown a significant differentiation, of which alcohol