7月8日,著名演员章子怡作为可口可乐的新任形象代言人正式在北京亮相,这是今年初可口可乐启用新标识后重塑“可乐”品牌而实施的新招数:美人计。 据了解,目前可口可乐拥有可乐、雪碧、芬达、醒目等碳酸饮料,酷儿等果汁饮料及天与地、水森活、冰露等水饮料品牌。但可口可乐 中国 饮料有限公司副总裁兼市场总监张国华表示,根据其全球战略,可口可乐公司将今年命名为“可日可乐年”,意在重新打造“可口可乐”这个单一品牌,突出可 July 8, the famous actress Zhang Ziyi as Coca-Cola's new image spokesman officially unveiled in Beijing, this is Coca-Cola after the opening of the new logo and then reshape the “Coke” brand and the implementation of the new tricks: Beauty. It is understood that Coca-Cola currently has Cola, Sprite, Fanta, eye-catching and other carbonated drinks, queers and other fruit juice drinks and days and places, water Moritsu, ice dew and other water drinks brand. However, Coca-Cola China Beverage Co., Ltd. Vice President and Chief Marketing Officer, said Zhang Guohua, according to its global strategy, Coca-Cola this year will be named “Coca-Cola Year”, intended to re-create “Coca-Cola” this single brand, highlighting