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LAOX公司是一家日本家电连锁企业,创立于1930年,在东京交易所上市,其主营业务为家电数码产品、动漫产品、乐器零售。LAOX品牌历史悠久,在日本国内享有较高的知名度与口碑。鼎盛时期,LAOX在日本拥有150多家店铺,企业规模列日本家电连锁第二位。但是,近十几年来,由于市场竞争格局的变化,公司经营状况日趋严峻,曾经连续9年亏损。LAOX试图通过大规模关闭门店进行自救,没有
LAOX company is a Japanese home appliance chain, founded in 1930, listed on the Tokyo Stock Exchange, its main business for home appliances digital products, animation products, musical instruments retail. LAOX brand has a long history, enjoyed a high reputation and reputation in Japan. In its heyday, LAOX has more than 150 stores in Japan, ranking second in the scale of Japan’s home appliance chain. However, over the past ten years, due to the changes in the market competition pattern, the Company’s operation has become more and more severe. It has suffered a loss for 9 consecutive years. LAOX tries to save itself by closing the store on a large scale, no