市场经济发展到今天,“顾客——产品”的“自由恋爱”导向模式已取代了过去的“包办婚姻”模式。在新形势下,企业的产品质优价廉固然重要,但利润和效益的“气球”却被营销这一“充气机”掌握着。成功的营销策略,不仅是产品在市场上实现“惊险跳跃”的撑杆,也是企业打开市场之门的“金钥匙”。新产品投放市场的时候,通常厂家都会花大钱去做广告,但大量的广告投人,庞大的开支预算对榆星乳业这样的 Since the development of the market economy, today, the “free love” orientation model of “customers-products” has replaced the “arranged marriage” model in the past. Under the new situation, it is of course important for companies to have high quality and low prices, but the “balloons” of profits and benefits are held by the “inflator” of marketing. A successful marketing strategy is not only the strut for the product to achieve “thrilling jump” in the market, but also the “golden key” for companies to open the door to the market. When new products are put on the market, usually manufacturers will spend a lot of money to advertise, but a large amount of advertising investment, a huge budget for the cost of the comet milk industry