融传播,融合是思维、是手段,有效传播才是目的,为党的新闻舆论工作抢占制高点和话语权是最重要的目的。因此可以说,没有传播,产品做得再好也没有意义。当前,我们要抓住融合发展的新机遇,促进多元传播格局的融合统一。资本的融合、产业的融合、技术的融合、市场的融合,给传播业融合创造了千载难逢的机遇。央媒的融传播力建设要抓住这个机会,积极主动推进各自为政的多元主体传播格局,实现实力的剧增和融传播力优势的集聚,为实现中华民族伟大复兴担负起传播正能量的使命。 Financial communication and integration are the means of thinking and effective means of communication. It is the most important purpose for the party’s news media to occupy the high ground and voice. Therefore, it can be said that without dissemination, there is no point in making the product even better. At present, we must seize the new opportunities for integration and development and promote the integration and unification of the multi-media structure. The integration of capital, industrial integration, technological integration and market integration have created a golden opportunity for the integration of broadcasting industry. The central media should build on this opportunity to take the initiative and actively promote the multi-factor communication pattern of its own accord, achieve the dramatic increase of its power and gather the advantages of its broadcasting power, and assume the mission of spreading positive energy for the great rejuvenation of the Chinese nation.