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在赛事视频当中,从用户需求角度以及广告主认知的需求而言,直播与点播是最有价值的奥运视频。当奥运营销被很多企业提到议事日程来的时候,许多非奥运版权媒体马上放出各种奥运产品的烟花和泡沫,许多广告主双眼便处在迷雾之中,无法看清奥运营销的真正内核所在,于是有必要帮助广告主看清楚。数字传播的所谓资讯快、或所谓资讯碎片化只能满足局部观众的部分需求,或是推广奥运的一种手段,其实并不能对奥运的用户欣赏本质产生任何的改变意义,好比一部电影,没有人把电
In the event video, live and on-demand are the most valuable Olympic videos from the point of view of user needs and the needs of advertisers. When Olympic marketing is mentioned by many companies, many non-Olympic copyright media immediately release fireworks and bubbles of various Olympic products. Many advertisers are confused by their eyes and can not see the true essence of Olympic marketing. , So it is necessary to help advertisers see clearly. The so-called rapid information dissemination, or the so-called information fragmentation can only meet the needs of part of the audience, or a means of promoting the Olympics, in fact, can not enjoy the Olympic Games to enjoy the nature of any change in meaning, such as a movie, No one put electricity