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2012年,对于中国汽车影音电子市场而言,这一年过得特别艰难,先是金融危机余波对汽车制造原料市场的冲击,加以通胀压力下国民购买力的下滑。不断上涨的成本压力,和持币观望的消费者,在2012年中国车市的开端,没有了去年的雄心壮志。接下来,麻烦接踵而至,新车销售一线城市纷纷出台限购令,以及使日系车遭受重创的钓鱼岛事件,整车市场陷入了一片愁云惨雾。而影音电子市场同样有着切身之感。不少企业纷纷转攻为守,而面对即将到来的,更加不容乐观的2013年,企业又该何去何从?为此,本刊专访深圳市杰成电子有限公司总经理李海征先生。
In 2012, for the Chinese car audio / video electronics market, this year was a particularly difficult one. First, the aftermath of the financial crisis hit the market of automobile manufacturing raw materials, under the pressure of inflation, the purchasing power of the people declined. Rising cost pressures, along with consumers who hold stocks on their doorsteps, were at the dawn of China's auto market in 2012 without last year's ambitions. Next, the trouble came one after another, the new car sales tier cities have introduced restriction order, as well as the Japanese car was hit by the Diaoyu Islands incident, the vehicle market plunged into a gloom. The audio and video electronics market also has a personal sense. Many companies have switched to defend, and the face of the upcoming, more optimistic about 2013, the company should go from here? To this end, the magazine interview with Mr. Li Haizheng, general manager of Shenzhen Jie Electronics Co., Ltd.