最近,“战略创新”是企业界说得较多的一个词。那么,何谓“战略创新”?综观相关论述,大致反映在四个方面:一是企业发展方向的选择;二是企业商业模式和业务模式的重构;三是探寻新的成长蓝海;四是打造新的核心能力。“战略创新”之所以受到企业界的关注,是因为中国企业面临的经营环境不确定。企业深知,当今社会唯一能够确定的是越来越不确定。在这样一个经营环境日趋复杂、多变、随机的时代,很多企业觉得现实一片迷雾,看不清方向;新事物频出,让人看不懂;未来变化莫测,随机性大,让人心里没底。因此,企业在迷茫 Recently, “strategic innovation” is a word spoken more by the business community. So, what is meant by “strategic innovation”? To summarize the relevant discussion, generally reflected in four aspects: First, the choice of the direction of business development; second business model and business model reconstruction; third is to explore new growth Blue Ocean; Is to create a new core competence. The reason why the “strategic innovation” has drawn the attention of the business community is that the business environment facing Chinese enterprises is uncertain. Enterprises know very well that the only thing that can be identified in today’s society is getting more and more uncertain. In such an era of increasingly complicated and changeable business environment, many enterprises find the real situation a foggy and invisible direction; new things are frequent and can not be understood by people; the future is unpredictable and random; No end. Therefore, the business is confused