广告作为现代商业社会的重要特征之一,其语言具有独特的魅力,而广告标题又是广告的核心,在广告中起着至关重要的作用。随着社会的发展,广告标题的翻译也随之变得愈加重要。本文在分析现代广告标题语言特点的基础上,以关联理论及其翻译观为理论框架,对广告标题翻译策略进行了较为详尽的阐述。 Advertising is one of the most important characteristics of modern business society. Its language has unique charm. Advertising title is the core of advertisement, and plays an important role in advertising. With the development of society, the translation of advertisement titles becomes more and more important. Based on the analysis of the characteristics of the modern ad headline language, this paper, based on the theory of relevance and its translation concept, elaborates on the ad title translation strategy in detail.