形象战略对于企业的重要性在我国正在为越来越多的企业家所认可。处在现代商战最前沿的流通企业如何运用形象战略塑造良好形象,从而在市场竞争中立于不败之地?已经成为任何流通企业回避不了的大问题。近年来国内许多商场、商店在这方面创造了可贵的经验。本文试以天津华联为例作些初步探讨。 The importance of image strategy to business is recognized by more and more entrepreneurs in our country. How to use the image strategy to create a good image in the forefront of modern commercial warfare enterprises, and thus remain invincible in the market competition? Has become a big problem that any circulation enterprise can not avoid. In recent years, many domestic shopping malls, shops in this area has created valuable experience. This article tries to Tianjin Hualian for some preliminary discussion.