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适当高价叫做“撇脂”价格,好似把牛奶中浮在最上层的乳脂撇取出来,这是一种价格策略的喻称。在价格竞争中,采取廉价多销的策略固然好,但对有实力的企业来说,实行优质高价的策略,也不失为制胜良策。在国际商务营销中,优质高价运用得好,也能赢得竞争的胜利,达到取胜对手的目的,反之将会成为商品走向世界的障碍。本文介绍的一些国外知名企业正是深谙此道的典型,愿国内企业能从中有所借鉴和启示,从而使企业获取最佳效益。
The appropriate high price is called the “Rouge” price, which is like taking out milk in the top layer of cream, which is a metaphor for the price strategy. In the price competition, it is good to adopt a cheaper and more profitable strategy, but for powerful companies, implementing a strategy of high quality and high prices is also a good strategy for success. In international business marketing, good use of high quality and high prices can also win the competition and achieve the goal of winning the opponent. Otherwise, it will become an obstacle to the world of commodities. Some of the well-known foreign companies introduced in this article are familiar with this typical example, and are willing to learn from domestic companies and inspire them so that they can obtain the best benefits.