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在激烈的媒介市场竞争中,电视节目品牌化战略的实施显得尤为重要,不仅影响到电视节目的生存,更是关系到电视台的发展。当前实现电视节目的品牌化管理,就必须在节目定位、内容制作、差异化管理、主持人队伍建设等方面努力。《梨园春》栏目是河南电视台在1994年开播的一个以河南地方戏为主的电视晚会栏目。1999年3月,全面改版后的《梨园春》焕发出新的活力,在全国同类栏目普遍处于低潮时,经过不断论证和实践,终于
In the fierce competition in the media market, the implementation of the brand strategy of TV shows is particularly important. It not only affects the survival of television programs, but also the development of television stations. The current realization of the brand management of television programs, it must be in the program positioning, content production, differential management, host team building and other efforts. “Liyuan Spring” section is a Henan television station broadcast in 1994 in Henan local drama-based TV Gala part. In March 1999, after the full revision, “Liyuan Spring” glowed a new vitality. When the similar parts of the country were generally at a low ebb, after continuous demonstration and practice, finally