编者按:中国市场,似乎到了数量增长的极限。2015年,在大部分实体产业人眼中,生意不好做,市场很低迷。一个以稳健发展著称的二线白酒品牌运营总监表示,企业市场部今年投入了大量精力在基础建设和终端维护上,但付出与收获完全不对等,上量很难,只实现了既定目标的80%。并且据他所知,这在业内还算好的,终端普遍表现为信心丧失,市场消费不景气,好像怎么也做不起来。这种现象不仅仅在白酒行业出现,很多中小企业表示,今年不仅生意难做,而且融资困难,资金链很紧张。 Editor’s note: The Chinese market, it seems, has reached the limit of quantity growth. In 2015, in the eyes of most of the real estate industry, business was not good and the market was sluggish. A well-known second-tier liquor brand operations director said the business marketing department invested a lot of energy this year, infrastructure and terminal maintenance, but to give and receive completely unequal, the volume is very difficult, only achieved the stated goal of 80% . And as far as he knows, it’s still fairly good in the industry. The terminals are generally characterized by loss of confidence and sluggish consumption in the market. It seems that they can not do so. This phenomenon not only appears in the liquor industry, many SMEs said that this year not only difficult to do business, and financing difficulties, the capital chain is very tense.