在科技日新月异的今天,面对新媒体的崛起和媒体市场的压力,广告行业尤其是报纸广告经营的竞争日益激烈。而党报由于其肩负的特殊使命,市场性不如都市类报纸,因此广告经营更为艰难。在这种情况下,如何创新思路和传播模式,开辟党报广告经营的蓝海成为重要课题。 In the ever-changing science and technology today, in the face of the rise of new media and the pressure of the media market, competition in the advertising industry, especially newspaper advertising, is becoming increasingly fierce. The party newspaper because of its special mission, the marketability of urban newspapers, so advertising is more difficult. Under such circumstances, how to innovate ideas and modes of communication and open up the blue ocean where the newspaper advertisements operate has become an important issue.