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新形势下,高考宣传所面临的挑战主要表现在三个方面:一是经济社会的转型,使高考宣传面临新的外部环境;二是教育的改革发展对高考宣传提出了新的要求;三是信息传播的巨大变化使高考宣传面临新的考验。面对这些挑战,高考宣传应采取如下应对策略:一是应坚持正确的舆论导向,以宣传高考政策、弘扬高考公平公正作为高考宣传的主旋律;二是应坚持以人为本,努力为广大考生提供令人满意的服务;三是应合理控制宣传规模、宣传数量和宣传频率;四是应高度重视对突发事件的宣传;五是应讲究宣传艺术,提高宣传效果;六是应整合资源,开辟高考宣传的新渠道。
Under the new situation, the challenges faced by college entrance examination publicity are mainly reflected in three aspects: First, the economic and social transformation, so that the college entrance examination propaganda is facing a new external environment; Second, the reform and development of education put forward new requirements for college entrance examination propaganda; The tremendous changes in information dissemination have made the college entrance examination propaganda face new challenges. In response to these challenges, the college entrance examination publicity should adopt the following coping strategies: First, we must adhere to the correct orientation of public opinion to promote the college entrance examination policy and promote the fairness and fairness of the college entrance examination as the main theme of the college entrance examination propaganda; Second, we should adhere to the people-oriented, and strive to provide the majority of candidates with Satisfactory service; Third, it should reasonably control the propaganda scale, propaganda quantity and propaganda frequency; Fourth, it should attach great importance to the promotion of emergencies; Fifth, it should pay attention to propaganda arts and improve publicity; Sixth, it should integrate resources to open up the college entrance examination propaganda. New channels.