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本文基于教育技术、虚拟仪器设备、数字化校园在实验教学、科研中应用的思考,针对我院的现实和发展目标,介绍了网络虚拟实验室的内涵、优势,给出了应用实例,对虚拟实验中心建设的思路和方案进行了探讨。“,”This article from the brand and the brand connotation of campus culture. Analysis the problems of tourism management major in the construction of campus culture brand.This article take the national characteristic specialty in Huangshan University Institute of tourism as an example, creating the brand culture from the outstanding idea of Huangshan University tourism college;The curriculum as a breakthrough, pay attention to the practice teaching system; The schoolenterprise cooperation, will be introduced to the enterprise culture in campus; Through the campus recognition image construction, establish a brand of campus, to introduce the strategy of the brand building of tourism college campus culture.