联合调研机构:《汽车消费报告》杂志、北京博晓通科技有限公司、知萌咨询机构调研样本数:734人调查途径:电话访问、消费者约访、纸质问卷、互联网大数据分析调研背景:2015年是中国新能源汽车市场驶入快车道的元年。新能源汽车在汽车市场上的占有率以及消费者的购买积极性都在逐步提高。2015年,中国市场共销售新能源乘用车207382辆,其中纯电动乘用车146719辆,同比增长300%; Joint Research Institutions: Automobile Consumption Report, Beijing Boyong Technology Co., Ltd., Chi Meng Research Institute Sample Size: 734 Survey Methods: Telephone Interview, Customer Interview, Paper Questionnaire, Internet Big Data Analysis Background : 2015 is the first year of China’s new energy vehicle market entering the fast lane. New energy vehicles in the automotive market share and consumer buying enthusiasm are gradually increased. In 2015, a total of 207,382 new energy passenger cars were sold in the Chinese market, of which 147,619 were pure electric passenger vehicles, an increase of 300% over the same period of last year;