世纪之交,伴随着中国的报业改革不断走向纵深,媒体竞争愈演愈烈,受众在新闻传播活动中的主体地位逐渐得到确认,受到广泛重视。一些报纸不再满足于单纯依靠扩版、增加信息量、深化报道内容、增强版面编排的可视性等手法吸引和争夺受众,而是开拓思路,大胆尝试,直接让出“地盘”,给受众自由发言的一席之地,鼓励受众的直接参与活动。《南方周末》的“百姓茶坊”、“家庭生活”、“体育”等版面不仅大量刊载读者文章,允许受众自由发表他们对于各种社会热点问题、新闻事件和社会现象的不同 At the turn of the century, along with the press industry reform in China going deeper and deeper, the competition in the media intensified. The audience’s status as the main body in the news media activities was gradually recognized and received extensive attention. Some newspapers are no longer content with attracting and scrambled audiences for relying solely on expanding the scale, increasing the amount of information, deepening the coverage of the content, and enhancing the visibility of the layout. Some newspapers, however, are trying their best to open up “sites” and give freedom to the audience directly Speaking place to encourage the audience’s direct participation in activities. “Southern Weekend” “people tea,” “family life”, “Sports” and other pages not only published a large number of readers articles, allowing their freedom to publish their audience for a variety of social issues, news events and social phenomena different