论文部分内容阅读
也许现在仍然有些人轻视收视率测量,或者认识不到它的科学意义和价值;也许有些人还没有掌握收视率测量的科学方法,本文拟就此进行一点探讨。
Perhaps some people still underestimate the ratings measurement, or do not recognize its scientific significance and value; maybe some people have not yet mastered the scientific method of the ratings measurement, this article intends to carry on the discussion.