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属地化经营是企业国际化程度的重要标志,也是企业克服市场壁垒、文化壁垒和信任障碍,在国际竞争中决胜的要素。随着经济全球化进程的不断加快,想要在国际工程市场维持一定份额,中资企业不仅要把“中国制造”和“中国速度”带向全世界,更要扎根境外项目一线,不断加深与当地市场的融合,积极探索和应用属地化管理模式。属地化已经成为企业转型升级的重要任务之一。
Localization is an important indicator of the degree of internationalization of an enterprise. It is also an essential element for enterprises to overcome market barriers, cultural barriers and trust barriers and win in international competition. With the accelerating process of economic globalization and the desire to maintain a certain share in the international engineering market, Chinese-funded enterprises should not only bring “Made in China” and “China’s Speed” to the world, but also take root in overseas projects , Continue to deepen the integration with the local market, and actively explore and apply the localization management mode. Territorialization has become one of the important tasks for the transformation and upgrading of enterprises.