近年来,在文化整体大发展的背景下,本土文化、民俗文化等越来越受到人们的重视和青睐。而城市礼品作为一个城市的名片,则是本地文化的集中反映,在满足一般礼品功能的同时,更能够使城市文化得到更好的传播和发展,由此获得多方面的积极效益。鉴于此,本文以郑州市为例,从郑州的文化特点谈起,就富含郑州文化特色的城市礼品设计进行了具体的分析。 In recent years, with the great development of culture as a whole, more and more people are attaching importance to local culture and folk culture. City cards, as a business card in a city, are the concentrated reflection of local culture. While satisfying the function of general gifts, city gifts are better able to spread and develop urban culture, thus obtaining positive benefits in many aspects. In view of this, this article takes Zhengzhou City as an example, starts from the cultural characteristics of Zhengzhou, and makes a concrete analysis on the design of urban gifts rich in Zhengzhou culture.