报纸不仅是一张报纸,更是一家制造文化、新闻、消费资讯的工厂,这家工厂,不仅要有纸质平台,还应该有多元化经营。目前报业面临两大挑战:一是阅读方式的多元化;二是消费者购买方式的转变。这使都市类报纸的发展格局出现了许多新的困难与命题,例如广告商会比读者先离开。报业竞争是一个系统的工程,既有报纸与报纸之 The newspaper is not only a newspaper, but also a factory that makes cultural, news and consumer information. This factory not only has a paper platform but also a diversified business. At present, the newspaper industry is facing two major challenges: First, the diversification of reading methods; second, changes in the way consumers buy. This has brought many new difficulties and propositions to the development pattern of metropolitan newspapers. For example, advertisers may leave before the readers. Press competition is a systematic project, both newspapers and newspapers