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快速发展的中国高铁以其高速、便捷、准点、舒适而吸引了大量社会主流精英人士,该阶层的人士因其关注生活品质、品牌认知度高、同时具有较高的收入与消费力,从而带动高铁广告日趋成为主流化的高商业价值媒介。本文以成绵乐铁路客运专线中的成都南站广告资源开发为例简述高铁广告商业开发原则与流程以及对开发过程中所发现的一些问题进行分析与建议。
The rapid development of China’s high-speed rail has attracted a large number of mainstream elites with its high speed, convenience, punctuality and comfort. Due to its concern for quality of life, high-brand awareness and high income and spending power, Driven high-speed rail advertising has increasingly become the mainstream of high commercial value media. This article takes the development of advertisement resources of Chengdu South Railway Station in Chengdu-Mianle line for example to briefly introduce the principle and process of commercial development of high-speed railway advertisement and to analyze and suggest some problems found during the development.