时光如流,岁月如歌。还是2003年的时候,一项权威数据调查显示:广告对于消费者的影响力已经从90年代的第1名—落下滑至第9名市场经济的力量无可逆转,于是从上个世纪末媒体广告从业人员由甲方自然而然地过渡到了乙方,没有人对这一现象提出质疑,因为这是自然的选择,潮流的法则,历史的趋势。对于广告从业人员来说,角色的转换意味着什么?就是脸色重心转移,从广告客户登门拜访变成了登门拜访广告客户,从客户看广告人的脸色行事到广告人看客户的脸色行事,现在客户就是广告业的主宰,手中握有广告投放的生杀大 Time flies, years of song. Or in 2003, an authoritative data survey showed that the impact of advertising on consumers has been irreversible from No. 1 in the 1990s to No. 9 in the market economy, so from the end of the last century media ads Practitioners from Party A spontaneously transition to Party B, no one questioned this phenomenon, because this is a natural choice, the trend of the law, the trend of history. For the advertising practitioners, the conversion of the role of what is the transfer of the center of gravity is from advertisers visit to become advertisers come to visit advertisers, from the client to see the advertiser’s face to the advertiser to see the client’s face, now Customer is the domination of the advertising industry, holding the hands of advertising life and death big